LANDELINY SPACE http://my.icxo.com/?uid-322056 BEEN THERE,DONE THAT! Personal brand takes a life time to build! Copyright(C) LANDELINY SPACE SupeSite/X-Space Sat, 26 Jul 2008 04:08:54 GMT 请访问我的空间http://landeliny.spaces.live.com/ http://my.icxo.com/?uid-322056-action-viewspace-itemid-126448 blog landeliny Wed, 09 Jul 2008 10:52:43 GMT 难以接受的广告植入!!! http://my.icxo.com/?uid-322056-action-viewspace-itemid-88364 难以接受在自己的blog中被植入广告!!!难道这就是web2.0的生存之道吗?

]]> blog landeliny Sat, 22 Mar 2008 21:43:29 GMT Secrets to Better Branding http://my.icxo.com/?uid-322056-action-viewspace-itemid-87870 How customers respond to your brand can make or break your business.
July 12, 2004
By Roy H. Williams
 
Ivan Pavlov won a Nobel Prize for his research into branding in 1904. Remember the story? Day after day, Pavlov...]]> blog landeliny Sat, 17 Mar 2007 16:14:31 GMT Branding and Internal Communication http://my.icxo.com/?uid-322056-action-viewspace-itemid-87869 In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:

Yes, I think you can use the idea ...]]> blog landeliny Sat, 17 Mar 2007 16:10:30 GMT The Future World of Holistic Branding http://my.icxo.com/?uid-322056-action-viewspace-itemid-87868 There's every indication that branding will move beyond the MSP, into an even more sophisticated realm -- reflecting a brave new world where the consumer desperately needs something to believe in -- and where brands very well might provide the answe...]]> blog landeliny Thu, 15 Mar 2007 11:34:52 GMT Branding: The Next Generation http://my.icxo.com/?uid-322056-action-viewspace-itemid-87867 The concept of branding is already undergoing dramatic changes. New technologies have allowed us to go beyond mass production and to mass customize brands. Currently brand manufacturers own their brands. This is changing. In the future brands will i...]]> blog landeliny Thu, 15 Mar 2007 11:33:55 GMT What Great Brands Do-04 http://my.icxo.com/?uid-322056-action-viewspace-itemid-87866 7. A great brand has design consistency.
Look at what some of the fashion brands have built -- Ralph Lauren and Calvin Klein, for example. They have a consistent look and feel and a high level of design integrity. And it's not only what they...]]> blog landeliny Thu, 15 Mar 2007 11:04:20 GMT What Great Brands Do-03 http://my.icxo.com/?uid-322056-action-viewspace-itemid-87865 4. A great brand invents or reinvents an entire category.
The common ground that you find among brands like Disney, Apple, Nike, and Starbucks is that these companies made it an explicit goal to be the protagonists for each of their entire c...]]> blog landeliny Thu, 15 Mar 2007 11:03:29 GMT What Great Brands Do-02 http://my.icxo.com/?uid-322056-action-viewspace-itemid-87864 1. A great brand is in it for the long haul.
For decades we had great brands based on solid value propositions -- they'd established their worth in the consumer's mind. Then in the 1980s and 1990s, a lot of companies sold out their brands. T...]]> blog landeliny Thu, 15 Mar 2007 11:01:24 GMT What Great Brands Do-01 http://my.icxo.com/?uid-322056-action-viewspace-itemid-87863 Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand.

Bedbury should know -- he's already working on his s...]]> blog landeliny Thu, 15 Mar 2007 11:00:19 GMT