Defferences among the marketing management philosophies

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There are five alternative concepts under organizaitons conduct their marketing activities:the production,product,selling,marketing,and social marketing concepts.世界经理人管家rQb/[7h&iP
Table 5-2shows their differences.世界经理人管家 u7@E(`6w4x@lU
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Difference of marketing concept

	starting point focus	means	ends
Production concept	factory	世界经理人管家7I{1Z{qD,N production 世界经理人管家k[lBV+B&e 世界经理人管家Cd8^XDN,[ g@ improving production  世界经理人管家r$V7J!Px T	profits through output volume
product concept	factory	products	marketing product improvements profits through product improving
selling concept	factory	existing product selling and promoting	profits through sales volume
marketing concept	market	A&QOfw'h&OH0customer needs  bu:DP5tp MU0 U%O?&^:g^j-`#\_D0intergrated marketing世界经理人管家R/e.q5o$IA	profits through customer satisfaction
social maketing concept	market	5BDV0v,I0customer needs世界经理人管家2gf1XBp Q`Dj 世界经理人管家Ma*D pk4c intergrated marketing   \+u)}XsfL0	profits through customer satisfaction,consumer and society's well-being

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the first three concepts are eldest ones,they take an inside-out perspective,start with the factory,concern little about customer needs.In contrast,the new concepts,marketing concept and social marketing concpet,take an outside-in perspective,start with a well-defined market,focus on customer need.

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