Birth of a Bag

A diaperrs goldbag. Theyrunescape goldasked Timbuk2 forrunescape goldit. Repeatedly. The first diaper-bagrs goldquery started eight months ago, and since then,runescape goldthere have beenrunescape gold for salea lot of new conversations on Get Satisfaction imploring Timbuk2 torunescape moneycater to the mommy (and daddy) crowd. Should Timbuk2 branch away from the messenger bag market?rs goldOver the pastrunescape goldfew years, they appearrunescape moneyto have made their brand even stronger by getting back to the basics. And that means messenger bags. This strategyrs goldhas been very successful. Their customer community has grown to include tons of new customers. But some of those new customers apparently want a diaper bag. Obviously, you don’t want to lose your legacy customers. Then again, some of Timbuk2’s legacy customers may fall into the used to be a bike messenger category. Surely some of them now identify solidly with the raising a little bike messenger demographic. They want diaper bags, too. I’m not sure if Timbuk2 resisted the idea of making a diaper bag. But, they definitely did think about diaper bags in the last eight months. At one point, one of their employees even offered up her own Diaper Bag Hack Kit, a how-to for turning a regular Timbuk2 bag into a baby-accessory tote bag. Perfect gift for a baby shower.

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