安踏在近期要再签约两名NBA球星

上一篇 / 下一篇  2012-04-23 16:15:57


近日业界有消息称,安踏在近期要再签约两名NBA球星记者就此事联系安踏相关人员,得到确实将签约新的NBA球星的回答,但具体是哪名球星,并没有透露。安踏官方网站的人员表示,由于签约将涉及全球的发布会等活动,在日期安排及其他细节不确定前,希望保留一些神秘感。

  近年来,中国市场也正成为NBA国际版图中培育得最成功而且已经开始进入收获期的金砖市场。在中国,NBA球迷数量正呈疯长之势。而在遭受全球金融风暴的冲击后,曾经对中国企业来说是高门槛的NBA也正在敞开热情的怀抱,希望来自四面八方的赞助商前去救市。安踏官方商城对于他们来说,中国这个新兴的市场,来自中国企业的声音更让他们期待。

  事实上,中国企业这几年通过对NBA的“大举入侵”,正在让NBA变成一个国内品牌的嘉年华。据统计,目前共有19家企业签约为NBA中国官方合作伙伴。
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